Modi Leads the Way as WAVES 2025 Showcases India’s Creative and AI Future

• Modi opened WAVES 2025, highlighting the vibrant tradition of India’s storytelling and inviting creators from around the world to produce in India and for the world.
• Leaders from Adobe, NVIDIA, and WPP shared how AI is transforming creativity, making it more personal and helping amplify regional voices.
• YouTube and the government of the United Kingdom announced significant investments and cultural collaborations to support India’s growing role in global media and entertainment.

Modi Lays Out the Tone for Indias Creative Future

Modi laid out the tone for Indias creative path at the launch of WAVES 2025 held at the Jio World Centre in Mumbai.

Prime Minister Modi, during his keynote address, stressed Indias rich storytelling heritage and increasing potential as a global content powerhouse.

Inviting creators worldwide to Create in India Create for the World Modi referred to content creativity and culture as the pillars of the Orange Economy.

He also issued special postage stamps commemorating legends of Indian cinema further celebrating the country’s rich cultural heritage.

Mumbai, Maharashtra: At the WAVES Summit, PM Narendra Modi says, "India’s creative economy can significantly increase its contribution to the GDP in the coming years. Today, India is becoming a global hub for film production, digital content, gaming, fashion and music. There are… pic.twitter.com/GRhhybxLPN

— IANS (@ians_india) May 1, 2025

The conference saw the participation of over 100 countries and their dignitaries along with popular leaders of media entertainment and technology.

Adobe CEO Shantanu Narayen addressed the topic of Indias growing reach by pointing out that there are over 100 million content producers and 500 million OTT viewers in the nation.

India’s next big leap won’t be in code — it’ll be in creativity.

At WAVES 2025, @Adobe CEO Shantanu Narayen declared that AI-powered imagination will fuel India’s future. With 2 Cr+ citizens set to be trained in digital creativity and free access to Adobe tools, India’s… pic.twitter.com/h5q2KQ0DRV

— YourStory (@YourStoryCo) May 2, 2025

He reported the achievement of Adobe tools that are based on responsible usage of technology and pointed out the importance of authenticity of content and rightful credit to creators.

New Tech and International Partnerships Mirror Modi Vision

Richard Kerris and Vishal Dhupar of NVIDIA explained how cutting edge technology is transforming content creation enabling localization and personalization of creative work at scale.

They said that India, which has long exported talent overseas, is now poised to export culture in line with Modi vision of exporting Indian stories to the world.

YouTube CEO Neal Mohan made a huge investment of 850 crore to aid Indias creator economy observing the strong visibility of Indian content globally.

WPP CEO Mark Read unveiled their AI driven video platform observing that intelligent tools are opening up access to creativity. In the meantime UK Secretary of State Lisa Nandy unveiled a new UK India cultural partnership to enhance collaboration in cinema museums and the arts.

From technology to storytelling all speakers at WAVES 2025 repeated Modi vision of establishing India as a world leader in innovation.

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